We ignite passion in all we do. Passion, therefore, is our culture! Passion is our foremost core competence. Og Mandino once said: “Every memorable act in the history of the world is a triumph of enthusiasm. Nothing great was ever achieved without it because it gives any challenge or any occupation, no matter how frightening or difficult, a new meaning. Without enthusiasm you are doomed to a life of mediocrity but with it you can accomplish miracles.”